Colin Milner and team reached out to us with a simple request. Did we have anything to offer ICAA members in this time of sheltering-in-place and social distancing? We're not a health company. We make coloring books and art suppliers for adults to enjoy coloring. How can art help fight a pandemic?
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It turns out that coloring, or 'active meditation', is exactly the type of activity that folks seek during these uncertain times. Coloring a page requires an artist to focus on the present moment -- on a set of mediums, the current page, and their artistic intention. We don't just offer your residents a potential hobby in the short term. We offer your residents a step towards mindfulness.